In August 2021, we launched the TV entertainment format “Provocare pe care!” on PRO TV, in partnership with UNTOLD and Neversea Beach, where the show was recorded. The show had four episodes that aired every Sunday, via PRO TV, during a month.
Brand exposure during the show: Mastercard, Coca-Cola Zero Sugar, OPPO and Kaufland România. All brands were integrated strategically during each episode broadcasted.